THE STARTUP PLAYBOOK

What makes a new business succeed beyond all expectations? What critical decisions must you make to dominate your market?

What makes a new business succeed beyond all expectations? What critical decisions must you make to dominate your market? How can you lead your company to exceed your financial and industry goals— and fulfill your passion, your promise, and your purpose in the process? The Startup Playbook gives you the game plan. How did entrepreneur Sara Blakely transform an idea for cutting feet out of pantyhose into a business that made her a billionaire? How did Chris Anderson build TED into a global thought leadership brand whose TED talks are watched by miilions? How did visionary Elon Musk turn his product development genius into three diverse companies that have forever changed how we consume energy and expand our world? New York Times bestselling author David S. Kidder, founder of three companies from startup through acquisition, has unprecedented access to today‘s superstar entrepreneurs. Here, he shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success. lt‘s information you can‘t get anywhere else—unless you‘re inside their heads or at the boardroom tables. David S. Kidder is a serial entrepreneur, New York Times bestselling coauthor of The Intellectual Devotional series, and the recipient of a 2008 Ernst & Young Entrepreneur of the Year award. He is most recently the cofounder ofthe online marketing company Clickable. Reid Hoffman is a world-renowned entrepreneur, executive and angel investor, and cofounder and executive chairman of Linkedln. He is author of the bestselling book The Start-up of You: Adapt to the Future, Invest in Yourself and Transfonn Your Career.