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THE UNDERGROUND CULINARY TOUR

Damian Mogavero Joseph D'Agnese

How the New Metrics of Today’s Top Restaurants Are Transforming How America Eats

In the bestselling vein of Moneyball comes an entertaining, behind-the-scenes narrative about how the restaurant business is being transformed by the use of data, in an industry historically run by gut and intuition. From celebrity-run restaurants to today's cutting-edge culinary trendsetters, author Damian Mogavero looks at how the use of data is revolutionizing how restaurants are run.
In the bestselling vein of Moneyball comes an entertaining, behind-the-scenes narrative about how the restaurant business is being transformed by the use of data, in an industry historically run by gut and intuition. From celebrity-run restaurants to today's cutting-edge culinary trendsetters, author Damian Mogavero looks at how the use of data is revolutionizing how restaurants are run, from hiring chefs and training staff to pioneering new recipes, reengineering menus, and transforming the dining experience from the inside out, so that no restaurant is out of anything you want, ever. After earning his MBA from Harvard Business School, Damian Mogavero founded a pioneering software company to completely reorganize how the restaurant industry functions , from the food they order to the menus they create, from the chefs and waitstaff they hire to the wines they stock. The use of data has helped to re-create the dining experience, maximize customer satisfaction, grow revenues, and improve popularity and profits. Damian first forged a relationship with Jeffrey Frederick, a recently promoted executive in charge of food and beverage at one of the biggest properties on the Las Vegas strip, who was eager to prove himself in the high-stakes, cutthroat world of Las Vegas dining. Using data analytics, as well as weekly coaching sessions with Damian over the next 15 years, Frederick became one of the most successful restaurant executives in the industry. Damian shows how the use of data provides trendsetting new restaurants, luxury hotels and casinos, and even cruise ships, nightclubs, and beloved mom and pop restaurants with the information they need to transform the food we eat and create the dining experience we have come to expect.
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Published 2017-01-17 by Crown Business

Comments

“These days, there are a dizzying number of tech companies sprouting up within the hospitality world- all with the intent of making our lives easier, the guest experience better, and our bottom lines more intact. But Damian has been doing just that for nearly two decades. The vision he showed (and continues to show!) is inspiring. Add to that his genuine and profound passion for food and hospitality… There is a lot to love about Damian, and even more to learn from his book.” --Will Guidara, Restauranteur, Eleven Madison Park and The NoMad

“InThe Underground Culinary Tour, Damian Mogavero takes us behind the scenes to see how pioneering restaurants are using data and creativity to serve up a triple win: delighted customers, fulfilled staff, and profitable owners. Readers and leaders in any industry being transformed by data will value its insights.” --Jan W. Rivkin, Professor, Harvard Business School

“At the heart of every great restaurant are the passionate people who bring it to life. No one knows this better than Damian Mogavero. InThe Underground Culinary Tour,Damian shows how data and technology are empowering people to embrace change and transforming the guest experience across our industry.” —Christian Clerc, President, Worldwide Hotel Operations, Four Seasons Hotels and Resorts