| Vendor | |
|---|---|
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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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TO SELL IS HUMAN
The Surprising Truth About Moving Others
A convention-defying book about the fundamentally human nature of selling for people who don't know they're in sales.
"The ability to persuade others to exchange what they have for what we have is crucial to our survival and our happiness." --Dan Pink
The big idea of TO SELL IS HUMAN is remarkably simple. Here in the U.S., data show that 1 in every 9 people works in the field of sales. That means that every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: the reality is that, though they might not know it, the other eight work in sales, too. In short, "we are all in sales." To give one example from this skillfully argued, counterintuitive book: until recently, the mantra of sales was caveat emptor--buyer beware. Now, the information tables have been turned and the mantra has become caveat vendor--seller beware. This is a paradigm shift that has immediate relevance to our business and personal lives. This is a book that will change how you see your world and transform what you do at work, at school, and at home.
The big idea of TO SELL IS HUMAN is remarkably simple. Here in the U.S., data show that 1 in every 9 people works in the field of sales. That means that every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: the reality is that, though they might not know it, the other eight work in sales, too. In short, "we are all in sales." To give one example from this skillfully argued, counterintuitive book: until recently, the mantra of sales was caveat emptor--buyer beware. Now, the information tables have been turned and the mantra has become caveat vendor--seller beware. This is a paradigm shift that has immediate relevance to our business and personal lives. This is a book that will change how you see your world and transform what you do at work, at school, and at home.
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Book
Published 2013-01-01 by Riverhead |
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Book
Published 2013-01-01 by Riverhead |