Vendor
	Mohrbooks Literary Agency Sebastian Ritscher
Original language
English
Categories
Political economy

TOMORROW'S CAPITALIST

Alan Murray

My Search for the Soul of Business

The CEO of Fortune Media chronicles the transition from the era of late 20th/ early 21st century capitalism to one profoundly different and in tune with the changing social, political, and economic mores.

A major change is shaking up capitalism. The core tenets of a system that dominated the world for more than a century are being challenged as never before. Tomorrow's Capitalist captures the profound transformation of capitalism and the people leading the corporate world today. The walls that once insulated these leaders from the turbulent social, economic, and political forces in society have been broken down. Now corporate leaders are face to face with public realities in unprecedented ways. Increasingly, they are embracing a new openness, and acknowledging the public demand for them to be more socially aware and responsive. They clearly see that we are at a tipping point: narratives about the failures of capitalism, the greed of the one-percenters, and the blindness of corporations to public need have made their mark and are compelling change -- not superficially with the kind of cosmetic fixes that generated so much cynicism in the past, but real transformation in the way corporations are imagined and run.

This transformation is not about a few "woke CEOs" but is instead driven by the fundamental issues of our time: climate change; diversity and inclusion; income inequality; and workforce opportunity. And since talent is today's top driver of corporate value, employees are increasingly driving the change.

In Tomorrow's Capitalist Alan Murray brings his extensive expertise acquired during three decades in journalism at the Wall Street Journal and Time Inc, and as the current CEO of Fortune Media, to deliver realistic, grounded insight into a transformation affecting everyone. With unmatched access to nearly every important corporate leader of our times, Murray writes about their love of capitalism, and their clear-eyed acknowledgment that it is an imperfect system that must urgently adapt to the times. As one put it, "It's clear that capitalism needs an upgrade and our operating license is at stake." Tomorrow's Capitalist shares the stories and experiences of those on the frontlines who are making that upgrade happen.

Alan Murray is CEO of Fortune Media. He oversees the business and editorial operations of the independent media company and is known for expanding its digital and conference franchises. Murray also writes a closely-read daily newsletter, the Fortune CEO Daily. Prior to joining Fortune in 2015, Murray led the rapid expansion of the Pew Research Center's digital footprint as president of that organization. Before that, Murray was at the Wall Street Journal for many years, serving as Deputy Managing Editor, Executive Editor Online, Washington Bureau Chief, and author of the Political Capital and Business columns. He served for several years as Washington bureau chief for CNBC, and cohost of the nightly show Capital Report. He is the co-author of the classic Showdown at Gucci Gulch: Lawmakers, Lobbyists, and the Unlikely Triumph of Tax Reform.

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Book Published 2022-05-10 by PublicAffairs

Comments

Alan Murray's keen insight, gleaned from decades of in-depth conversations with corporate leaders and his own shrewd, front-row observations of the shifting priorities of American business, is on abundant display in Tomorrow's Capitalist. His surgical dissection of the motives and pressures driving decision-making at the heart of capitalism, combined with often warm (but always revealing) firsthand anecdotes finds there is reason to hope.

With decades of experience studying, investigating, and educating the public about business and capitalism, Alan Murray has tapped into a fundamental truth - one that is both pragmatic and moral: Companies can only grow and prosper if they invest in their employees, serve their customers, support their communities, and recognize their responsibility to help lift up all of society - rather than ignore or 'drive by' those who have been left behind. Murray gets it, and in Tomorrow's Capitalist he lays it out in a compelling, thought-provoking work that can benefit every budding capitalist and business leader.

Insightful. Alan Murray leverages his years of business journalism to describe how the relationship between business and society is being redefined in the current world. A must-read.

Practical, hopeful, and convincing. A must-read for all in leading positions who want to seize the biggest opportunity we have of our times and position themselves well for a prosperous future. As more companies commit themselves to a purpose larger than profits, there is increasing evidence that it might be to the shareholders' best interest as well.

Alan Murray is at the vanguard of rethinking capitalism to meet the great challenges of our times. He has convened global leaders across sectors, asked the difficult questions, and led the rigorous and honest dialogue that is necessary for change. Tomorrow's Capitalist is the compelling story of Murray's journey at the center of this critical discussion, and it is required reading for all who believe that capitalism needs an upgrade. Through his belief in the possibilities of capitalism and the clarity of his call to action, Murray inspires and challenges all of us to do better.

Is the shift to stakeholder capitalism for real? Could business indeed discover a moral compass? Drawing on hundreds of conversations with the world's leading CEOs, Murray makes the case that we are living through a moment of profound change in how business leaders understand their role, and argues that this shift is already changing the way that business operates.

The role that business must play in our society has never been more important. Alan Murray saw this early and has been a compelling voice to inspire CEOs to lead in these areas. Tomorrow's Capitalist captures the challenges and lays out a clear path forward.

No American journalist has a keener understanding of the interrelationships between business, public policy, and society than Alan Murray. In this landmark work, he shares all he has learned in forty years as a premier economic journalist. Murray has the rare quality of balance in these polarized times as he assays all that is transpiring in the business world and what it means.

Alan Murray illuminates the path for anyone who aspires to be on the right side of the history of capitalism.

Business as usual is over. The journey forward - which Murray expertly captures in this book - starts with realizing we're all part of an interconnected system. And then it requires putting the tools of business to work constructing a stronger, safer, more inclusive, and more sustainable future. There's much work to be done and we're going to need a lot of shoulders at the wheel to do it.

In Tomorrow's Capitalist, Alan Murray shows us that profit needn't be separated from purpose. It's a false choice. The task now is to answer which principles will shape capitalism 2.0.

Alan Murray tracks the essential moments - and seminal leadership - that brought us to this new era of stakeholder capitalism with characteristic verve and unrivaled industry insights.

Many CEOs today are listening more deeply to all their stakeholders and asking themselves: What can I do to improve the state of our world? Tomorrow's Capitalist captures this critical move toward a new capitalism that is more equal, fair, and sustainable, where profit and purpose go hand-in-hand, and business can be the greatest platform for change.