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Sebastian Ritscher
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UNCERTAIN

Maggie Jackson

The Wisdom and Wonder of Being Unsure

In a world that's growing more terrifyingly unpredictable, the certain answer seems just right. But while pursuing the secrets to good thinking in scientific laboratories, operating rooms, corporate boardrooms, and on the frontiers of Artificial Intelligence, award-winning author Maggie Jackson realized that in devaluing uncertainty we have been overlooking the crucial missing link to the higher-order mind. Once largely neglected as a topic of study, the newly discovered gifts of not-knowing now fascinate the greatest cognitive scientists and offer us a remarkable antidote to the narrow-mindedness of our day.
UNCERTAIN reveals the cognitive riches that are abandoned in the flight from the unknown and the unsure. Understanding when and how to be unsure is what distinguishes a superior expert from one who is merely good enough, as young doctors are now being taught. An ambivalent executive is far more resourceful in a crisis than the ultra-decisive leaders we admire, research shows. By learning to wield uncertainty with skill and care, we can deftly navigate conflict and surprise, bolster our memory and creative imagination, and gain resilience. Featuring cutting-edge research and in-depth reporting, this paradigm-shifting book shows us how to skillfully confront the unexpected, and how to seek not-knowing in the service of curiosity and discovery. Maggie Jackson is an award-winning author and journalist of Distracted, winner of the 2020 Dorothy Lee Book Award for excellence in technology criticism and named a Best Summer Book by the Seattle Post-Intelligencer, as well as prime inspiration for Google's 2018 global initiative to promote digital well-being. Maggie Jackson has been featured in The New York Times, Business Week, Vanity Fair, amongst others, and in multiple TV segments and film documentaries worldwide. Her speaking career includes appearances at Google and Harvard Business School.
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Published 2023-11-07 by Prometheus

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Journalist Jackson's book is a remarkable and persuasive push to embrace the potency of uncertainty. With care and acute observation, she shows readers the myriad benefits they can gain if only they pause long enough to ponder the moment and think things through. Her storytelling ability makes her audience feel that each chapter has transported them into uncertainty, only to deftly illustrate how to harness positive outcomes. Read more...

Arabic: Jarir ; Chinese: Citic ; Korean: SangSangSquare ; Taiwan: Marco Polo

Maggie Jackson's incisive and timely book is a provocative exploration of the surprising benefits of not knowing. Richly researched and briskly written, it dismantles the stigma around uncertainty and shows how this state of mind can jolt us from intellectual complacency and foster creativity, resilience, and mutual understanding. Uncertain is a triumphant ode to the wisdom of being unsure.

Uncertain examines various modes of uncertainty-in-action, from creative reverie to the dissent that spurs team success. Step by step, the art and science of uncertainty reveal being unsure as a skill set for incisive thinking and day-to-day flourishing. Read more...

hour-long Maine NPR show Maggie Jackson did live Read more...

It's all too easy to seek the comforting simplicity of the certain. With cutting-edge science and insights both surprising and practical, UNCERTAIN shows how cultivating an open and unsettled mindset can help us to spark curiosity, compassion, and creativity.

Opinion by Maggie Jackson: The surprising thing that helps you cope with change Read more...