Vendor
	Mohrbooks Literary Agency Sebastian Ritscher
Original language
English
Categories
Memoirs
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https://twitter.com/wguidara?lan …

UNREASONABLE HOSPITALITY

Will Guidara

The Remarkable Power of Giving People More Than They Expect

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

In 2006, Will Guidara and Swiss chef Daniel Humm were placed at the helm of Eleven Madison Park. The establishment, a brasserie with an identity crisis, was in desperate need of magic. In 2017, Eleven Madison Park was named the best restaurant in the world, legendary for its memorable, over-the-top, bespoke hospitality as much as its food.

How did Eleven Madison Park pull off this radical transformation? The answer is simple - its world-class hospitality. Guidara's team would send a family who had never seen snow to Central Park with a sled on a snowy night or track down the cab that a guest had left their iPhone in to retrieve the device. And his hospitality extended beyond the dining room and into the kitchen, where he encouraged his entire restaurant team to learn continuously, tap into their own passions, and think like owners no matter their roles.

We can all transform ordinary business transactions into an extraordinary hospitality experience. Through sparkling stories of Guidara's journey through the restaurant industry, featuring the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do - for ourselves, the people we work with, and the people we serve.

Will Guidara is the cofounder of The Welcome Conference, and the cofounder and former co-owner of Make It Nice, a restaurant group that includes Eleven Madison Park, Made Nice, and The NoMad.

Available products
Book Published 2022-10-25 by Optimism Press
Book Published 2022-10-25 by Optimism Press

Comments

Why every business needs to embrace 'unreasonable hospitality' Will Guidara helped make Eleven Madison Park the world's best restaurant. In his new book, he explains why he wants to transform every business.... Read more...

Working alongside Will Guidara is the ultimate masterclass in how to thoughtfully improve the lives of those around you. He is now sharing his truly remarkable gift with the world in this keenly observant and heartfelt must-read, for anyone looking to stand out from the pack.

Guidara stopped by our East Side office for a special conversation with Brown Harris Stevens CEO Bess Freedman. The insightful conversation spanned everything from highlights of his illustrious career to advice to any sales professional looking to provide premier hospitality and service. Guidara also discussed his new book, "Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect," in which he shares lessons he's learned since entering the restaurant industry. Read more...

World-famous restaurateur Will Guidara is back with his latest project and it's not a restaurant. It's a book. Will was made famous by the over-the-top service he provided at Eleven Madison Park and, as it turns out, there was a method to the madness. In this episode, Will and I sit down to discuss the formulaic way that he set expectations for his guests' experience and the process he created to deliver unreasonable hospitality. Read more...

Guidara makes his nonfiction debut with an enthusiastic guide for leaders [and asserts] sage advice about leadership. Read more...

Will Guidara weaves heartfelt stories and keen observations to illustrate how purposeful, no-holds-barred hospitality satisfies our essential need to belong. An exceptional book for anyone or any organization aiming to excel at human connection.

Ted Talk: Unreasonable hospitality turns ordinary transactions into extraordinary experiences... How? What does it take to earn the title "best restaurant in the world?" Ask Will Guidara, and he might tell you that the secret is a two-dollar, off-menu hot dog... Read more...

Will Guidara is one of the very best in the hospitality business, but this book is for everyone. His insights on how to be a great entrepreneur cut through the noise.

If you walk up to someone and say "you're being unreasonable!" most people would be offended. Will Guidara, however, would take it as a compliment. A renowned New York restaurateur, Will transformed Eleven Madison Park into the best restaurant in the world by reinventing how they offered hospitality...they made it unreasonable. I had a chance to sit down and talk to him about how he learned the power of being unreasonable. Read more...

Making people feel welcome, accepted, appreciated, seen, known... what could be cooler than that? This is what Will has unlocked in this book: that hospitality is as thrilling and inspiring to give as it is to receive, both in work, and in life.

Will Guidara Q&A - Total Food Service sought out Will Guidara to talk about his approach to the day-to-day essentials of how to talk to and empower his team. For him, it's the magic that can happen when a busser starts thinking like an owner. Read more...

Will gives us the best reason to be unreasonable - the people we serve. His approach to hospitality is novel, noble, and not at all exclusive to the restaurant industry. If you want to revolutionize the way you do business, you need this book!

Online excerpt: Unreasonable Hospitality: Will Guidara's account of the night that changed EMP's history Read more...

Arabic: Jarir ; Chinese (compl.): Commonwealth ; Portuguese (Brazil): Alta Books

Independent Restaurant Coalition "Between the Lines" - author chat: Chef Dan Jacobs of DanDan and EsterEv speaks to IRC co-founder Will Guidara about the release of his new book, Unreasonable Hospitality... Read more...

The Morning Book Show: The Welcome Conference - Will Guidara about Emotional Presence Read more...

In dining rooms, in conference rooms, and in all corners of hospitality, Will Guidara has made a career out of going above and beyond, giving people what they want, even when they don't know they want it. This book puts his story, and more than a few of his trade secrets, in your hands.

In this book, Will Guidara shows us how to lead and to serve at the next level by building a foundation of hospitality, and creating a people-first "working together" culture. It's an inspiring book for businesses in every industry.

Profile on Will Guidera: What's on Restaurateur Will Guidara's Plate? A lot. With a new book coming out this fall - as well as a growing hospitality consultancy, his Welcome Conference returning to NYC and an HBO Max show - Guidara is looking ahead... Read more...

George Kamel talks to Will Guidara. He shares how to create a great team culture by taking care of your people, which will encourage them to take care of your customers. Read more...

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room - and memorable, over-the-top, bespoke hospitality. Read more...

One of the five best management books I have ever read. Plus, it is the most engaging and entertaining - by a wide margin. This is, flat out, not a book to miss.

The World's No. 1 Restaurateur Will Guidara Knows How To Make People Feel Truly Seen and It's Something We All Can Do... This week, The Sunday Paper sat down with Guidara to ask him about the power of finding magic and meaning in what we dofor ourselves, for our loved ones, and even for strangers. Read more...