WHAT MORE CAN I SAY?

An essential guidebook for honing business communication skills.

Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion—for building solid relationships, and for increasing credibility in the workplace:
• The Law of Trust vs Distrust
• The Law of Collaboration vs Monologue
• The Law of Simplicity vs Complexity
• The Law of Tact vs Insensitivity
• The Law of Potential vs Achievement
• The Law of Distinction vs Dilution
• The Law of Specificity vs Generalization
• The Law of Emotion vs Logic
• The Law of Perspective vs Hearing
With examples from politics, pop culture, business, family life, and current events, the book also identifies common reasons that communicators fail to accomplish their goals, along with illustrations and analyses of messages that succeed and those that fail. Concise and practical, the book supplies readers with communication principles that will help increase impact with pitches, PR, presentations, offers, emails, feedback, or customer service.

Dianna Booher is a consultant, speaker, and author. She works with individuals and organizations to increase their effectiveness in communication. Her work has won an American Library Association’s Best Nonfiction of the Year award and has appeared on Executive Soundview Summaries list of “20 Best Business Books of the Decade.” She has been interviewed by The Wall Street Journal, The New York Times, Washington Post, among many other outlets. As founder of Booher Consultants, a communication training firm, she and her trainers conduct two-day workshops on effective writing. Clients include IBM, PepsiCo, Frito Lay, Verizon, Siemens, ExxonMobil, Merrill Lynch, Novartis, JPMorgan Chase, Chevron, ConocoPhillips, BP, Northwestern Mutual, Lockheed Martin, and NASA.