WHAT THE CEO WANTS YOU TO KNOW - EXPANDED AND UPDATED

The classic on the universal laws of business success, completely revised and updated for today's leaders.

Have you ever noticed that the best CEOs seem to have a special kind of street smarts? They sense where the opportunities in their industries are and how to take advantage of them. And their companies make money consistently, year after year.
The best CEOs have a knack for simplifying the most complex business practices down to the fundamentals-- the same fundamentals of the family shoe shop.

Originally published in 2001, WHAT THE CEO WANTS YOU TO KNOW explains in clear, simple language how to do what great CEOs do instinctively and persistently:
• Understanding the basic building blocks of a business and using them to figure out how your company operates as a total business
• Decide what to do when, despite the clutter of day-to-day to-do lists and the complexity of the real world

WHAT THE CEO WANTS YOU TO KNOW takes the mystery out of business and offers a clear road map of organizational success.

Ram Charan is the coauthor of the bestseller Execution and the author of Know-How, and many other books. Dr. Charan grew up in India, where he first learned the art and science of business in his family’s shoe shop. After earning his M.B.A. and D.B.A. from Harvard Business School, he taught for a number of years at both Harvard and Northwestern. He now advises the leaders and boards of companies around the world, including GE, DuPont, Nokia, Verizon, and the Thomson Corporation. For more information on Ram Charan and his work, visit www.ram-charan.com